What Is the 3G Principle?

Train. Hunt. Build.

We don’t chase trends. We chase the edge.

The 3G principle is a way of living that prioritizes strength, self-reliance, and the long game. It’s not about being perfect—it’s about becoming capable. Every day. Every season. Every decision.

TRAIN

This doesn’t mean just working out. It means preparing your body and mind for life.

We train to move better, fight harder, carry more, and last longer. Whether it’s on the mats, under a ruck, or in a cold garage gym, training is how we earn our edge.

We’re not training for aesthetics—we’re training for purpose.

Discipline. Grit. Function over flash.

HUNT

To hunt is to pursue. It’s primal. It’s uncomfortable. It’s essential.

Yes, it means putting food on your table with your own two hands. But it also means chasing the uncomfortable things that matter—truth, challenge, growth.

Whether it’s bowhunting elk or setting real goals and stalking them down, the hunt is about putting yourself in hard places on purpose.

BUILD

Everything you train for, everything you hunt—it all adds up to what you’re building.

A stronger body. A better mindset. A more capable life.

You build wealth. You build relationships. You build legacy.

And none of it happens by accident.

You build it the hard way—with calloused hands and clear direction.

Why It Matters

Because these days, most people are soft in all the wrong places—mentally, physically, emotionally. The 3G principle is a personal rebellion against that. It’s for the men who still believe in effort. In discomfort. In earning things.

Not everyone gets it. That’s fine. It’s not for everyone.

But if you feel the pull toward something more—

More strength.

More purpose.

More control over your own damn life—

Then this is for you.

Train. Hunt. Build.

That’s the code.