Ground Game & Gains

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  • What Is the 3G Principle?

    What Is the 3G Principle?

    Train. Hunt. Build.

    We don’t chase trends. We chase the edge.

    The 3G principle is a way of living that prioritizes strength, self-reliance, and the long game. It’s not about being perfect—it’s about becoming capable. Every day. Every season. Every decision.

    TRAIN

    This doesn’t mean just working out. It means preparing your body and mind for life.

    We train to move better, fight harder, carry more, and last longer. Whether it’s on the mats, under a ruck, or in a cold garage gym, training is how we earn our edge.

    We’re not training for aesthetics—we’re training for purpose.

    Discipline. Grit. Function over flash.

    HUNT

    To hunt is to pursue. It’s primal. It’s uncomfortable. It’s essential.

    Yes, it means putting food on your table with your own two hands. But it also means chasing the uncomfortable things that matter—truth, challenge, growth.

    Whether it’s bowhunting elk or setting real goals and stalking them down, the hunt is about putting yourself in hard places on purpose.

    BUILD

    Everything you train for, everything you hunt—it all adds up to what you’re building.

    A stronger body. A better mindset. A more capable life.

    You build wealth. You build relationships. You build legacy.

    And none of it happens by accident.

    You build it the hard way—with calloused hands and clear direction.

    Why It Matters

    Because these days, most people are soft in all the wrong places—mentally, physically, emotionally. The 3G principle is a personal rebellion against that. It’s for the men who still believe in effort. In discomfort. In earning things.

    Not everyone gets it. That’s fine. It’s not for everyone.

    But if you feel the pull toward something more—

    More strength.

    More purpose.

    More control over your own damn life—

    Then this is for you.

    Train. Hunt. Build.

    That’s the code.

  • Embrace the Suck — That’s Where You’ll Find Yourself

    We live in a world addicted to shortcuts. Comfort is sold like a drug, and most people are hooked. They want results without resistance. Growth without grit. Change without challenge.

    But here’s the truth no algorithm will spoon-feed you:

    You don’t find yourself in comfort. You find yourself in the suck.

    What Is “The Suck”?

    It’s the early morning wake-ups when your body aches.

    It’s the final round of rolls when your lungs are screaming.

    It’s the hike that turns into a crawl.

    The cold plunge when your brain says “no.”

    The business move when nobody’s clapping.

    The suck is resistance. It’s friction. It’s real.

    And most people run from it.

    Why the Suck Matters

    When things are easy, you’re not growing—you’re coasting. But when you’re under pressure, fighting fatigue, facing failure, that’s when your real character surfaces.

    The suck exposes ego. It kills excuses. It shreds illusion.

    It teaches you what you’re made of. And if you stay in it long enough, it will also teach you what you’re capable of.

    Because the suck is where:

    Grit is earned Focus is sharpened Discipline is forged And purpose finally gets personal

    How to Embrace It

    Show up anyway. Especially on the days you don’t want to. Train tired. Not recklessly—but consistently. Soreness is a signal, not a stop sign. Get honest. No one’s coming to save you. It’s on you to do the work. Stack small wins. The suck is loud, but consistency is louder. Find your people. Community matters. Be around others who aren’t scared to suffer a little for something that matters.

    You’re Supposed to Bleed

    Growth hurts. It’s supposed to. The pain of discipline is better than the pain of regret, and the sting of failure beats the numbness of never trying.

    The suck is a forge. And if you’re willing to sit in it, bleed in it, train and build in it, you’ll walk out different.

    Stronger. Sharper. More dangerous—in the right way.

    Final Word

    You won’t always win in the suck. But you will always find something real there.

    So don’t avoid it. Don’t medicate it. Don’t scroll past it.

    Embrace the suck. That’s where you’ll find yourself.

  • The Way You Think About Money Sucks — Here’s Why

    The Way You Think About Money Sucks — Here’s Why

    Disclaimer: This is not financial advice. It’s a wake-up call.)

    You’ve been lied to.

    Somewhere along the way, someone told you that money is about safety. That saving 10% in a dusty account and buying lattes less often is your path to wealth.

    Wrong.

    Money isn’t safety. Money is leverage. It’s a weapon. It’s a tool. It’s freedom. And if you’re not using it to build, it’s being used against you.

    The average man is terrified of risk but lives in a constant state of quiet financial panic. That’s not safety—that’s slow death.

    You work 40 hours a week, pay taxes you don’t understand, and then dump your leftovers into a retirement account you couldn’t explain if your life depended on it. You don’t even know what your money’s doing—you just hope it’s “growing.”

    Hope is not a strategy.

    Here’s the 3G truth:

    Your money should work harder than you do. You need offensive plays, not defensive savings. You need to learn, not trust.

    Understand markets. Take calculated risks. Invest like your survival depends on it—because in this economy, it does.

    The 3G Collective isn’t here to give you motivational fluff. We’re here to tell you the truth—because the world won’t.